ASMI means Self-Respect in Sanskrit

Inspired by the She-roes of the world, ASMI works for vulnerable & marginalized women from some of the poorest communities so they may have the opportunity to be the heroes of their family.

We at ASMI believe that everyone wants to do what is right for their families, communities, and the world.

That's why we are committed to making the right choices, the most obvious ones. We provide opportunities rather than charity to families in distress creating self-respect and dignity by social entrepreneurship & livelihood creation.


ASMI's mission is to provide beauty through benevolence, opportunities rather than charity, and self-respect and dignity to marginalized women through social entrepreneurship and livelihood creation.

Thanks so much for visiting our online store. Our team is excited to provide you with an impeccable online shopping experience and remains available to assist at any time. If you have questions, comments or concerns about your order or the content found within this website, please feel free to contact us via telephone or email and one of our experienced team members will get back to you right away. Again, thanks for visiting our store and we look forward to serving you in the future.